What Does the Future Hold for Plus-Size Fashion?
When we look at plus-size fashion today, the picture is complicated. On one hand, the business side is thriving. On the other, cultural representation feels like it’s shrinking right before our eyes.
Fewer Plus-Size Models on the Runway
Let’s start with the hard truth: opportunities for plus-size models in fashion are disappearing at an alarming rate.
Back in the spring/summer 2020 season, 86 plus-size models walked the runways across the four major fashion cities. That accounted for just 2.8% of all models. By spring/summer 2025? That number had plummeted.
For those of us who live in plus-size bodies, that’s not just disappointing—it’s disheartening. The runways still don’t reflect the reality of who is buying clothes.
Why the Market Keeps Growing
Now, here’s the flip side: the commercial growth of plus-size fashion is undeniable. By 2035, over half of the global population—nearly 4 billion people—will be living in larger bodies. The fashion industry knows this, and strategies are evolving.
The plus-size fashion business in 2025 is:
Financially strong – sales are climbing year over year.
Globally expanding – new markets are opening up.
Technologically innovative – virtual try-ons, better fit algorithms, and improved e-commerce tools are changing how we shop.
In other words, brands investing in this space aren’t taking risks—they’re making smart, prescient moves.
Two Realities, One Industry
Here’s what fascinates me: we’re seeing two truths at the same time.
Culturally, we’re still pushing against outdated beauty standards.
Commercially, we are one of fashion’s most dynamic, underserved, and lucrative markets.
It’s a reminder that our visibility in the media and on the runway may waver, but our buying power and cultural influence aren’t going anywhere.
What’s Next for Plus-Size Fashion
At BodyReady, we believe the future belongs to companies that don’t just chase trends but truly commit to size inclusivity—on the runway, in the boardroom, and in the store.
As the market expands and beauty standards shift, the brands that listen to us, invest in us, and celebrate us will be the ones shaping the future of fashion.
Source: Data and insights adapted from The Curvy Fashionista
WANT MORE OF WHAT YOU JUST READ?
Be the first to get exclusive early access to our newest blog posts — from plus-size fashion tips to inspiring stories and practical shopping advice.
Sign up below and never miss a post!
© 2025 by Body Ready LLC. All rights reserved.
We are a participant in various affiliate programs—including Amazon Services LLC Associates Program, Walmart Affiliate Program, Impact.com, CJ.com, Awin, and other brand affiliate programs—designed to provide a means for us to earn commissions by linking to their affiliated sites.
